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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Kurt Lewin, psychologist and eventually professor at MIT, was one of the first to study group dynamics and organization development. He believed there could be a better world by using theory to change...

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Q The concept of permission marketing suggests a form of advertising where the audience is given a preference to opt-in to receive promotional messages. In most of the cases, the companies these days do not take permissions for sending push notification or emails to the targeted customers. I agree with permission marketing as I can

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The chosen company is McDonald’s and the landing page of this company is suitable. From the Google ad, the landing page that cam for McDonald’s provide a detailed offer available for this month and for next month. Landing Page Criteria ? Matching call-to-action ? Builds trust with professional design and well written copy. ? Landing page has only one function ? Uses eye catching graphics ? Landing page content is simple ? Uses functional forms ? Uses short forms ? The form is above the website fold ? The forms asks simple questions ? Provides a clear privacy policy